With Magh Bihu celebrations approaching, the Assam Fisheries Department has directed Deputy Commissioners DCs across the state to take urgent steps to regulate retail fish prices, including in Guwahati. The move aims to prevent sudden price hikes during one of the most fish-intensive festive periods in Assam.
The directive comes as demand for fish rises sharply ahead of Uruka night and Magh Bihu, when fish forms a staple part of household feasts across Guwahati and surrounding areas.
Ahead of Magh Bihu, the Assam Fisheries Department has instructed Deputy Commissioners to regulate retail fish prices and form district-level monitoring committees in Guwahati, where festive demand peaks. DCs have been asked to notify reasonable fish prices to prevent overcharging and ensure fair rates for consumers and traders.
Why Fish Prices Matter in Guwahati During Magh Bihu
In Guwahati, fish markets typically witness heavy footfall in the days leading up to Magh Bihu. Areas such as Uzan Bazaar, Beltola, Maligaon, and local neighbourhood markets see a surge in demand, often resulting in sudden price spikes.
Fish is a central component of Uruka night feasts, and price fluctuations directly impact household budgets in the city, particularly for middle- and lower-income families.
Department’s Instructions to District Administration
According to the directive issued by the Assam Fisheries Department, DCs have been asked to notify reasonable retail prices for commonly consumed fish varieties during the Magh Bihu period.
The price fixation is to be done after considering production costs, transportation expenses, and standard market margins. The objective, officials said, is to balance consumer affordability with fair returns for traders and fish farmers.
Monitoring Committees to Watch Guwahati Markets
Speaking to GPlus, a senior official from the Fisheries Department said that district administrations, including Guwahati, have been instructed to constitute monitoring committees.
These committees will include fisheries officials, representatives from the food and civil supplies department, and enforcement agencies. Their role will be to monitor fish markets closely, ensure compliance with notified prices, and prevent overcharging during the festive rush.
Expected Impact on City Markets
For Guwahati residents, the directive is expected to bring greater transparency and stability in fish prices during the peak buying days. Enforcement teams are likely to conduct spot checks in major markets to ensure traders adhere to the notified rates.
Officials indicated that any abnormal price hikes or violations could invite action under existing market regulation provisions.
What Happens Next
District administrations are expected to notify fish prices ahead of the start of Magh Bihu celebrations next Tuesday. Monitoring committees will remain active throughout the festive period to oversee market behaviour.
Consumers in Guwahati have been advised to look out for officially notified prices and report instances of overcharging to local authorities.
Frequently Asked Questions
Fish demand increases sharply during Magh Bihu, especially in Guwahati, often leading to sudden price hikes. The intervention aims to prevent abnormal increases and protect consumers.
Prices will be notified by the district administration, but minor variations may exist based on fish variety and supply. Traders are expected to stay within the approved price range.
