Guwahati, Oct 14:
At just 22 years old, Wasim from Hojai, Assam, is redefining what it means to dream big from a small town. What began as an experiment with fragrances at the age of 18 has now turned into ‘Raees Al Oud,’ a perfume brand born in Hojai that’s finding its place among the UAE’s luxury fragrance houses.
Driven by curiosity and passion, Wasim started his journey by studying perfume notes, blending oils, and learning the craft of oud, one of the world’s rarest and most prized aromatic ingredients. With no formal training but an eye for perfection, he began creating scents that reflected both Middle Eastern opulence and Assamese artistry.
“I didn’t start with capital I started with curiosity,” Wasim says. “Raees Al Oud is not just about fragrance; it’s about identity, ambition, and craftsmanship that began right here in Hojai.”
A Small-Town Dream in a Global Market
What makes Wasim’s story remarkable is the scale of his ambition. From modest beginnings in Assam’s Hojai district, his brand now caters to an international clientele, with customers across the UAE and Southeast Asia seeking his unique oud-based blends.
His commitment to quality, authenticity, and heritage-inspired luxury has positioned Raees Al Oud as one of the most promising new entrants in the global perfume industry.
Expansion and New Horizons
In his latest venture, Wasim has acquired the Emirati brand Black Deer, a move that marks his brand’s growing influence and ambition. The acquisition allows him to further explore Middle Eastern perfumery traditions while strengthening the Assamese presence in the region’s fragrance trade.
“Black Deer is a dream step — it means we are no longer just representing Assam abroad, but contributing to the global fragrance conversation,” Wasim said.
Assam’s Scent of Ambition
Wasim’s journey reflects a new generation of Assamese entrepreneurs who are breaking boundaries with innovation, culture, and persistence. His story, from a teenager blending oils in Hojai to a businessman expanding into Dubai, embodies the message that dreams from small towns can travel the world when built on vision and belief.
- Name: Wasim
- Brand: Raees Al Oud
- Origin: Hojai, Assam
- Now Expanding To: UAE luxury fragrance market
- Highlight: Acquired Emirati brand Black Deer in 2025
