Guwahati: Love came at a noticeably higher price in the city this Rose Day as rose prices surged sharply across Guwahati, driven by peak Valentine’s Week demand and limited supply. From local flower markets to roadside stalls, bouquets that once stayed within budget are now frequently crossing the four-figure mark.
A comparison of prices at Fancy Bazaar, the city’s busiest wholesale flower hub, shows a clear upward trend in 2026 compared to last year. Buyers visiting the market on Rose Day were met with festive displays, but many were seen hesitating or bargaining longer due to the steep hike.
Rose prices in Guwahati surged on Rose Day, with single red roses selling for up to ₹50 per stem and bouquets of 20 roses costing as much as ₹1,000. The price rise, seen across Fancy Bazaar and other areas, is attributed to high Valentine’s Week demand and reduced stock this year.
Fancy Bazaar Sees Wide Price Variations
From early morning, Fancy Bazaar’s flower lane was crowded with couples, youngsters, and last-minute buyers. However, unlike previous years, the spike in prices was hard to miss.
In 2026, prices varied sharply depending on quality, colour, and shop location. At one outlet, single roses were available for ₹20 per piece, while bouquets of five roses started at ₹100 and above. Just a few steps away, another shop sold roses at ₹50 per stem, pricing a bundle of 20 red roses at ₹1,000, excluding bouquet-making charges.
A florist from the area explained that supply constraints were a key factor behind the hike.
Florists Cite Low Stock, High Demand
“Stock is less this year, so we are selling red roses at ₹40–₹50 per stem,” a florist from Phool Gali said. According to him, bouquets of 10 red roses were being sold at ₹500 and above, depending on freshness and arrangement.
Another nearby shop charged ₹40 per red rose and ₹50 per pink rose, offering a bundle of 20 roses for ₹800, again excluding packaging and decorative costs. Many buyers noted that additional charges for wrapping further pushed up the final bill.
Prices Higher Outside Fancy Bazaar
Outside Fancy Bazaar, rose prices climbed even further. A flower shop located below the Ulubari flyover charged ₹60 per red rose, attributing the higher rate to strong local demand and the convenience of location.
Several customers said they opted to buy fewer roses or switched to mixed bouquets to manage costs, while others turned to online platforms despite similar pricing.
Why This Matters for Guwahati Buyers
Valentine’s Week has consistently seen price fluctuations in Guwahati’s flower markets, but this year’s surge stands out due to the scale of increase. With roses being the most popular Rose Day gift, even small hikes per stem significantly impact bouquet prices.
For local florists, the period remains crucial for business, while for buyers, it reflects the growing demand-supply gap during peak festive occasions in the city.
What to Expect Next
With Valentine’s Day still ahead, traders expect prices to remain high or rise further over the next few days, especially for red roses. Buyers looking to avoid last-minute spikes may need to consider early purchases or alternative floral options.
Frequently Asked Questions
How much did roses cost in Guwahati on Rose Day?
Prices ranged from ₹20 to ₹60 per stem, depending on location and quality. Bouquets of 20 red roses cost between ₹800 and ₹1,000, excluding packaging.
Why are rose prices higher this year in Guwahati?
Florists cited lower stock and high Valentine’s Week demand as the main reasons for the price surge.
Where were roses most expensive in Guwahati?
Prices were highest outside Fancy Bazaar, including areas like Ulubari, where single roses were sold for up to ₹60 per stem.
